Building a Remote Company from Scratch: Navigating Unity and Team Spirit

Navigating the world of remote work to build a company from scratch comes with its perks and challenges. The flexibility and diverse talent pool are fantastic, but fostering unity and trust among team members can be a puzzle. We’ve rolled up our sleeves and are excited to share some strategies to make a remote company feel like a close-knit family.

First up, tackling the “Distance Dilemma.” When team members are scattered across time zones, connecting and collaborating might seem daunting. But fear not! Regular video calls and team meetings are the secret sauce to bridge that gap. These face-to-face virtual interactions create bonds and understanding, making miles disappear and building camaraderie.

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Now, let’s talk about the “Water Cooler” magic. In the remote realm, casual chit-chats can sometimes feel like a distant memory. But they’re crucial for team spirit! We’ve found the cure—virtual social spaces where team members can chat about anything (yes, even last night’s binge-watch session!). Sharing hobbies and stories humanizes the virtual office and builds a sense of trust like we’re all in this together, and increased company loyalty among your employees.

Water cooler talk isn’t just about the weather or last night’s game; it can be the catalyst for groundbreaking ideas. Imagine this: you’re in a virtual meeting with your teammate, Alex, discussing a project, when they casually mention, “Hey, have you ever thought about how our product could solve a problem in the healthcare industry?”

At first, it might seem like a passing remark, but it triggers something in your mind. Suddenly, you’re both diving into a lively discussion, exploring the possibilities and potential impact of your product in the healthcare sector. “What if we…” The ideas flow freely, fueled by the excitement of discovery and collaboration.

In just a few minutes of water cooler talk, you stumble upon a game-changing concept—a way to leverage your product’s capabilities to revolutionize healthcare delivery. This is one of the reasons so many businesses experienced a decrease in innovation in spite of seeing an increase in productivity during the transition to working from home during COVID lockdowns.

This is the beauty of water cooler talk; it encourages us to think beyond our usual boundaries and explore uncharted territories. Those spontaneous interactions, whether in a physical office or through virtual meetings, can be the breeding ground for innovation and creativity. As a remote team it can’t be taken for granted that these spontaneous interactions will take place, which is why the leadership need to be intentional about creating scenarios where these ideas can be presented, challenged and fostered.

In addition to creating spaces for light-hearted conversations about hobbies, interests, or personal experiences, it’s crucial that each team member get’s the opportunity to be recognized for the skills and experience they bring into their work. Allocate specific times and forums for celebrating the skills and competencies in your company. This way you can build a team that has confidence in themselves and in eachother, which will foster mutual trust and independence.

In conclusion, building a thriving remote company requires embracing the challenges and seizing the opportunities that come with virtual workspaces. From overcoming the “Distance Dilemma” through regular video calls to harnessing the “Water Cooler” magic for innovative brainstorming, each step contributes to fostering unity, trust, and camaraderie among team members. However, regardless of how good you are at navigating the remote challenges, there will be situations where your company would benefit from being physically present in the same location. Be intentional about how these meetings can foster social cohesion, a common identity and team spirit in your team.


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